Truly Hard Seltzer Debuts New Hard Lemonade Flavors

Truly Hard Seltzer Debuts New Hard Lemonade Flavors

Presented by Truly Hard Seltzer


Truly Hard Seltzer, a leader in the ever-popular hard seltzer category, just launched Truly Lemonade Hard Seltzer, a refreshing mix of hard seltzer and lemonade that delivers the crisp, clean taste of hard seltzer with a bolder lemonade flavor. 


Four styles of the 5% ABV Truly Lemonade are now available nationwide in a variety pack: Original Lemonade, Black Cherry Lemonade, Mango Lemonade and Strawberry Lemonade.


Just like the rest of the Truly line up, Truly Lemonade has just 1 gram of sugar and 100 calories but all the flavor you’d expect from a lemonade, as its made with real lemon juice. Compared to current in-market hard lemonades that carry more than 30 grams of sugar and 220 calories per 12 oz serving, Truly Lemonade has a fraction of the sugar and calories without sacrificing any flavor.


This latest launch comes on the heels of the release of Truly’s new optimized recipe to deliver crisper and more refreshing flavors. It was an undertaking that revamped all 13 flavors, proving once more that Truly is the most innovative hard seltzer and is consistently taking feedback from drinkers to meet their tastes.


“We took the feedback from drinkers and created Truly Lemonade for those looking for more flavor than traditional hard seltzer yet not willing to compromise on calories, carbs or sugar,” said Casey O’Neill, Senior Manager of Product Development at The Boston Beer Company. “Drinkers will have to taste it to believe it, but we’re confident they’ll love Truly Lemonade as much as we do.”


Truly recently partnered with twelve artists to design one-of-a-kind boxes inspired by each of the revamped Truly flavors. The Truly Flavor Drop x Artist collaboration will continue with Truly Lemonade as the campaign rolls out over February and March.


In addition to Truly Lemonade, millions of drinkers are catching onto Truly through partnerships with the National Hockey League as the Official Hard Seltzer of the NHL, with JetBlue as the first hard seltzer to soar at 35,000 feet, and Truly is now offered on American Airlines as well. 


Truly Lemonade Hard Seltzer is available nationwide in a variety 12-pack (Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade, Mango Lemonade) and 16 oz and 24 oz single-serve cans of Original Lemonade, with prices varying by market. For shop locators and purchasing details, visit www.trulyhardseltzer.com.